Chanelle McCoy Health: Novel Food Status
Our Ultra Pure Lab-Made products made history with first-ever Positive Safety Assessment from UK Food Standards Agency (UK FSA).
We are the most advanced Lab-Made CBD brand in the UK regulatory process, offering unparalleled compliance. We have successfully advanced to the final public consultation phase of the UK Food Standards Agency’s (FSA) rigorous Novel Food process.
Following the significant milestone of receiving the first-ever Positive Safety Assessment for a Lab-Made CBD brand in May 2024, this move marks the last few steps towards potential full authorisation. It paves the way for a safer, more responsible era for consumers shopping for CBD in the UK.
UK Authority – Public Consultation Phase
We are thrilled to announce that the FSA has issued a draft risk management recommendation for our Novel Food application, which has now entered the critical 12-week public consultation phase (open until November 20, 2025).
The UK is the first authority globally to conclude and publish these in-depth safety assessments for CBD food supplements. This achievement is a testament to the decade of time and significant investment we have made in comprehensive safety, clinical, and toxicology studies since our initial submission in January 2020.
UK Authority – Novel Food
We are thrilled to announce that we have received a Positive Opinion for our CBD products from the UK Food Standards Agency. The UK is the first authority globally to conclude and publish safety assessments for CBD food supplement products. This achievement underscores our unwavering commitment to safety and quality.
What is Novel Food?
Novel food refers to food products that are either entirely new or produced using methods not previously used for human consumption. This category includes CBD, as it’s a relatively recent addition to the mainstream food market.
Why is Novel Food significant for CBD?
Novel food regulations (Regulation (EU) 2015/2283) ensure the safety and transparency of these new products. By undergoing a rigorous approval process, global authorities ensure that consumers can be confident they’re getting a high quality and safe CBD product.
Chanelle McCoy Health:
Made with Pharmacy in Mind
Pureis® Ultra Pure CBD is the world’s leading brand of Lab-Made CBD food supplements. Our commitment to quality means our products are manufactured in the UK and rigorously tested to ensure the highest standard of purity and compliance.
Our Ultra Pure process guarantees:
- 100% Pure: Ensuring no pollutants, toxins, terpenes, heavy metals, pesticides, or other cannabinoids that can occur naturally in the cannabis plant.
- 0% THC: Ensuring a non-addictive formulation.
We continue to work in full alignment with the FSA and hold validated applications in both the UK and the EU:
–EU Application number: NF 2020/1670
–UK Application number: RP07
Our commitment to Safety
A Novel Food authorisation/approval requires extensive safety studies to be carried out by internationally recognized Clinical Research Organisations adhering to Good Laboratory Practice and Good Clinical Practice principles.
This includes:
-Analytical testing to ensure product purity and consistency.
-Clinical and toxicological evaluations to comply to all the consumer safety OECD requirements.
Choose Confidence, choose Chanelle McCoy Health
When it comes to CBD, choose the company leading the charge in safety and innovation. Choose Chanelle McCoy Health.
Please reach out to enquire about products
info@chanellemccoyhealth.com